Service · Flagship

Google Review Management

A consistent, professionally managed process for asking every eligible customer for an honest review, and for responding to what they say.

How it works

This isn’t a review-buying service. We don’t write reviews, pay for them or decide who gets to leave one. We put an honest request process in place, then run it for you every month.

When a job is marked complete, an appointment ends or an invoice is paid, the customer gets one short message asking for an honest review, with a direct link to your Google profile. Everyone who meets the agreed eligibility rules gets the same message, whatever kind of day they had.

Illustrative workflow Not a live system

Review requests, step by step

Step 1: Job marked complete
Step 2: Eligibility check (neutral criteria)Branch: Opted out: no messageCustomers who opted out are never contacted.
Step 3: Invitation sent
Step 4: One reminder, where permitted
Step 5: Reply drafted, human-reviewed

Fig. 1 · Illustrative workflow. How one request moves, from a finished job to a reply a person has checked.

We set it up on one supported trigger in a tool you already use, such as your scheduling, invoicing or CRM software, and confirm the trigger works before anything is sent. Then we keep it running: watching delivery, sending one reminder where it’s permitted, and drafting replies to what customers write.

Review requestIllustration

Hi {First name}, thanks for choosing {Business}. Would you take a minute to share an honest review of your experience? {Review link}

Every eligible customer gets this same message.
Straight to Google. No ‘how did we do?’ filter first.

Fig. 2 · Illustration. Sent to every eligible customer after a completed job, appointment or paid invoice. Never screened by likely sentiment.

Who’s eligible

The rules are agreed with you in writing before the first request goes out. They rest on facts about the job, never on a guess about how the customer feels.

We use

Neutral facts about the job

A completed job, a finished appointment or a paid invoice
Valid contact details for the customer
Permission to contact them on that channel
No opt-out on file

We never use

Anything that predicts sentiment

A guess about how satisfied someone is
Complaint history as a pre-screen
Survey, rating or “how did we do?” scores
Staff picking the customers they expect to be kind

Anyone who meets the rules gets the same request as everyone else. That’s the point.

What’s included

One location and one customer-data trigger, set up once and then managed every month. Where a tool you already pay for can send requests properly, we use it rather than add another subscription.

**The standard scope,** per location. Monthly quantities reset each month.
Item	Quantity	Notes
SetupA completed job, finished appointment or paid invoice, confirmed for your system before onboarding.	One location, one trigger	A completed job, finished appointment or paid invoice, confirmed for your system before onboarding.
Review invitationsEligible customers only, with one reminder where permitted.	Up to 250 a month	Eligible customers only, with one reminder where permitted.
Review link and QR codePlus a short process your staff can follow.	Included	Plus a short process your staff can follow.
Delivery monitoringFailed sends and other exceptions are caught early.	Ongoing	Failed sends and other exceptions are caught early.
Public review repliesEach checked by a person. Replies to sensitive complaints come to you for approval first.	Up to 20 a month	Each checked by a person. Replies to sensitive complaints come to you for approval first.
Activity reportRequests sent, delivery issues, new reviews observed and response coverage.	Monthly	Requests sent, delivery issues, new reviews observed and response coverage.
Review softwareOr the tool you already use, if it can do this well.	Base software included	Or the tool you already use, if it can do this well.

Standard scope: one location, one supported customer-data trigger, up to 250 eligible invitations and up to 20 managed review responses per month.
Base review-management software is included. Any messaging, carrier-registration or other pass-through usage charges are disclosed and agreed separately.

Not part of this service

Excluded, whatever the scope

Fake, purchased or incentivized reviews of any kind.
Review gating: we never screen customers by likely sentiment or route unhappy customers away from public reviews.
Bought contact lists or cold text messages.
Guaranteed star ratings, review counts, review removal or local rankings.
Compatibility with every CRM. We confirm the supported trigger for your system before onboarding.
Messaging, carrier-registration or other pass-through usage charges, which are disclosed and agreed separately.

If your plans depend on any of these, we’ll tell you plainly before you commit to anything.

Consent and safeguards

Asking for reviews is allowed, and Google encourages it. Doing it fairly takes a few rules, and they’re in place before the first message goes out.

Permission first. A customer list isn’t automatically permission to text anyone. Before the first request, we check what consent you hold for each channel, the messaging provider’s rules and how opt-outs are handled.
Easy to opt out. The first text includes opt-out instructions, and anyone who opts out gets no further requests.
Nothing in return. No discounts, gifts or prize draws for a review, no pressure at the counter and no suggestions about what to write. Google’s policy prohibits all three.
Google only. Requests point to your Google profile. Platforms differ: Yelp, for example, asks businesses not to request reviews at all.
Your approval to reply. Google requires a business’s explicit approval (verbal consent isn’t enough) before an agency replies to reviews on its behalf, so we collect it in writing at onboarding. Replies to sensitive complaints come to you before they’re posted.
Private details stay private. Replies never include a customer’s personal details or a sales pitch.

What you provide

Access to the system that records completed work (for example, your scheduling, invoicing or CRM tool), so we can confirm the exact supported trigger before onboarding.
Confirmation of which customers you have permission to contact, and how.
A contact for approving responses to sensitive complaints.

This describes how we work, based on Google’s review policy, the FTC’s rule on consumer reviews and messaging-provider rules. It isn’t legal advice; ask your counsel about your own situation.

The monthly report

Each month you get a short activity report: what was sent, what didn’t arrive, what customers posted and how much of it got a reply. It records activity. It doesn’t take credit for it.

Monthly reportIllustration: layout only, no data

Activity report · {Month}

{Business} · one location

Requests

Requests sent: No data
Reminders sent: No data
Delivery issues: No data

Reviews

New reviews observed: No data
Replies posted: No data
Response coverage: No data

Observed, not claimed.

Fig. 3 · Illustration. Not every new review is attributable to the service, so the report counts what it observes and claims none of it.

Price and other costs

$500one-time setup$299per month,
per location

Outside the price

Messaging and carrier registration: Can apply if requests go out by text. Like any pass-through usage charge, they’re disclosed and agreed separately, before setup.
Review software: Base review-management software is included. If a tool you already use can do this well, we use it instead.
More than one location: The monthly fee is per location. The scope for each is confirmed in writing before anything starts.

Prices are in U.S. dollars. There’s no checkout: every engagement starts with a Visibility Review and a written scope.

Ask about this service Full pricing and scope

Upgrade

Want your profile managed too?

Local Visibility Management includes all of this, plus ongoing management of your Google Business Profile.

$750one-time setup$499per month,
per location

Includes everything in Google Review Management. It replaces that plan; it is not an added $499 on top of $299.
Upgrading from Google Review Management? Any incremental setup is confirmed in your written scope rather than charging the full setup fee again.

Google Business Profile management

Questions about review management

How do you decide who gets a review request?

We agree neutral eligibility rules with you before anything is sent: for example, a completed job, a finished appointment or a paid invoice, valid contact details, permission to contact the customer that way and no opt-out on file. Satisfaction scores, survey answers and complaint history are never used to decide who is asked. Everyone who meets the rules gets the same request.

Is it allowed to ask customers for Google reviews?

Yes. Google encourages businesses to ask and provides a review link and QR code for it. Its policy prohibits offering incentives, selectively asking for positive reviews, discouraging negative ones, pressuring customers on the premises and asking for specific content. Other platforms differ: Yelp, for example, asks businesses not to request reviews at all, so our requests point to Google only.

What does the FTC’s rule on reviews mean for me?

The FTC’s rule on consumer reviews and testimonials took effect on October 21, 2024. It bans fake reviews, buying reviews that must express a particular sentiment, and suppressing reviews through threats or intimidation. FTC staff also say that asking only customers you expect to be happy could violate the FTC Act. Our process is designed around these rules, but this isn’t legal advice; ask your counsel about your situation.

Can you text my customers?

Only where it’s permitted. A customer list isn’t automatically permission to text. During onboarding we check what consent you have for which channel, the messaging provider’s rules and how opt-outs are handled: the first text includes opt-out instructions, and anyone who replies STOP gets no further requests. Where texting isn’t appropriate, requests go by email or with your review link on a receipt.

Who writes and approves the replies to my reviews?

We draft replies to your public reviews, up to 20 a month in the standard scope, and a person checks every one before it’s posted. Replies to sensitive complaints come to you for approval first. Google requires explicit, non-verbal approval before an agency replies on a business’s behalf, so we collect it in writing at onboarding. Replies never include promotions or a customer’s private details.

Can you remove bad reviews?

No one can promise that. Google removes a review only when it breaks Google’s content policies, for example spam, fake engagement or a conflict of interest, and Google makes that call. If a review clearly violates policy, we can help you report it. For honest negative reviews, a calm, specific public reply works best, and we never offer customers anything to change or delete a review.

Google Review Management