Insights

Plain guides to reviews, profiles and websites.

Guides on asking customers for reviews, keeping a Google Business Profile current and turning website visits into inquiries. Each one cites its sources and says when doing it yourself is the better choice.

Articles

Reviews

How to Ask Customers for Google Reviews Without Review Gating

Google lets businesses ask for reviews, but not pick who gets asked based on how they’re likely to rate you. Here is a request routine that asks everyone the same way and stays on the right side of Google’s rules.

October 11, 2026, 7 min read